TOMMY BAHAMA Announces Licensee for Luggage

Tony Margolis, President and CEO of TOMMY BAHAMA, purveyor of island lifestyles, has announced a new licensing agreement with Badanco Luggage for a collection of luggage, travel bags and business cases. The addition of this category will continue to enhance the TOMMY BAHAMA collection of sportswear and accessories.  The agreement is effective immediately.

“There is no more brand appropriate product for the Tommy Bahama lifestyle than luggage,” says Mr. Margolis.  “We are very excited to add this category to our list of offerings. As with all our products the quality, attention to detail, and fresh approach to design will separate us from the sea of sameness that prevails in this industry.” 

Badanco will produce a full line of unique, meticulously crafted luggage, travel bags and business cases. Supple leather, canvas and ballistic nylon will be featured in a wide range of styles, all of which incorporate the signature TOMMY BAHAMA casual, sophisticated island lifestyle.  Targeted to customers with a sense of relaxed style and comfort, these travel bags allow them to depart for a never-ending weekend or an escape to a tropical paradise.  The collection will debut at better department and specialty stores for Spring 2007.

“Badanco is pleased to enter into this important and scalable strategic alliance with Tommy Bahama,” states David J. Katz, Chief Marketing Officer, Badanco Luggage. “The brand is in perfect alignment with the growing segment of customers who prefer a more casual and therefore less structured travel style.  Tommy Bahama is an important addition to our portfolio and an integral part of our marketing strategy.”

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 About Tommy Bahama

TOMMY BAHAMA, Indigo Palms and Island Soft are divisions of the Tommy Bahama Group, a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM).  Established in August 1992, with corporate headquarters in New York and Seattle, TOMMY BAHAMA is a lifestyle company that defines elegant tropical living with men’s and women’s sportswear, golfwear, swimwear, accessories and a complete home furnishings collection. The company also produces two additional brands, Indigo Palms and Island Soft. TOMMY BAHAMA is available at the country’s finest retailers including Neiman Marcus, Saks Fifth Avenue and Nordstrom, as well as high profile resort locations around the world.  There are over fifty TOMMY BAHAMA retail locations across the country as well as four Indigo Palms stores, located in California, Nevada and Florida. Additional stores will be opening this year.   For more information, please visit www.tommybahama.com.

 About Badanco Enterprises, Inc.

Badanco, one of America’s foremost luggage, business case and travel accessories companies since 1975, sells high quality status luggage under many fine brands.  Based in Totowa, NJ.