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Liz Claiborne and Claiborne Extend the Lifestyle Brand Concept to Include Travel Products

NEW YORK, May 17  -- Liz Claiborne Inc. (NYSE: LIZ - News) today announced that it has reached an agreement in principle with Badanco Enterprises Incorporated (Badanco Luggage) to design and manufacture luggage under the Liz Claiborne and Claiborne brand names.

The Liz Claiborne line is targeted towards professional and active women, offering updated classic silhouettes that can bridge seasons. The collection will include luggage, coordinated totes and feminine business cases. The Claiborne products will be offered in modern styles with durable fabrics, showcasing pieces for business and casual travelers.

Both collections will be introduced to the trade in Fall of 2004 and available at luggage specialty and department stores in early 2005.

Commenting on the announcement, Barbara J. Friedman, president of Licensing for Liz Claiborne Inc., said, "Licensing our brands is a key aspect of our growth strategy, enabling us to extend both Liz Claiborne and Claiborne's presence in the market. The addition of luggage to the product mixes builds upon the success of our accessories lines and furthers our goal of allowing our consumers to make a complete lifestyle statement. We are pleased to be teaming with Badanco, one of America's foremost luggage companies, to create the collections."

David Katz, chief marketing officer of Badanco, commented, "Badanco is excited to enter into this alliance with one of the industry's premiere corporations. The Liz Claiborne and Claiborne brands will be an important addition to our portfolio and an integral part of our marketing strategy. These powerful brands will fill a niche with the group of consumers looking for luggage of distinction at reasonable prices."

Badanco Luggage designs and markets luggage, business cases and travel accessories under several well-know brand names as well as it's own labels including Polo Ralph Lauren, Diane von Furstenberg, Chaps, Pierre Cardin, Travel Gear, Ventura, Pegasus and Frequent Traveler. Badanco is the pre-eminent multi-channel, multi-brand, multi-price point supplier in the luggage business.

Liz Claiborne Inc. designs and markets an extensive range of fashion apparel and accessories for women, men, teens, children and infants. The Company also markets fragrances for women and men. The more than 36 brands in the Liz Claiborne Inc. portfolio are available at over 30,000 points of sale worldwide.

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Badanco is now Randa Luggage*.
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